Experiential travel firm WanderOn, targeting Gen Z and millennials, has secured Rs 54 crore in Series A funding. Experiential travel brand WanderOn, that caters to Gen Z and millennial travellers, has raised ₹54 crore in its Series A round led by DSG Consumer Brand and CAAF. The company said it had already scaled to an over ₹100 crore business on a bootstrapped model, while doubling year-on-year in the post-Covid period.
With fresh capital now in place, WanderOn said it is entering its next phase of expansion.
The company said the new funding will help WanderOn ‘accelerate’ its vision of building more ‘immersive’ and ‘accessible’ travel experiences, at a time when travel is increasingly less about ticking off landmarks and more about collecting meaningful experiences.
The company plans to expand its destination portfolio, strengthen high-demand categories such as adventure, sports-led and wellness travel, and invest further in technology to enhance the entire traveller journey, from discovery and planning to booking and on-ground experiences.
WanderOn said this shift has been accelerated by pop culture, with movies like Zindagi Na Milegi Dobara romanticising experiences like La Tomatina and scuba diving, and shows like Emily in Paris celebrating fashion and culinary explorations, shaping how young travellers imagine journeys built around iconic activities, shared moments, and personal growth.
Govind Gaur, CEO, WanderOn, said travel today is about connection and people want trips where they can meet like-minded travellers and feel part of something meaningful.
“We have built WanderOn around that belief. This fundraise gives us the ability to move faster on destinations, product innovation, and technology, while continuing to put the traveller experience at the centre of everything we do,” he added.
He said by strengthening its digital capabilities, it aims to reach travellers across the country, offering a seamless, intuitive end-to-end journey.
“Also, as India’s outbound travel market gathers momentum, WanderOn is bullish on this shift and is scaling its global portfolio to serve a new generation of Indian travellers with growing international aspirations,” he added.
To date, WanderOn said it has taken over 1 lakh travellers across over 40 domestic and international destinations, with a strong share driven by repeat customers. The company was founded by a group of engineers from NIT Kurukshetra who bonded over travel.
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