The tech toys segment in India was valued at $2.14 billion in 2024 and is projected to reach $6.95 billion by 2034 at a CAGR of 12.5 per cent.Mirana Toys has raised ₹57.5 crore in a Series A round led by Arkam Ventures, with participation from Accel, Info Edge and Riverwalk Holdings. The company said the funding will support the establishment of a new factory with injection-moulding and die-casting machines and in-house packaging lines to increase monthly production for domestic and export markets. Mirana will also expand its design and sales teams to support international growth.
Founded in 2021 by Devansh Sharma and Ravi Yadav, Mirana Toys operates a vertically integrated model covering design, electronics, tooling, assembly and compliance. Its product range includes AI-enabled robots, AR-enabled RC cars, hobby-grade RC vehicles, STEM kits and educational toys. The company manages the process from 3D design and prototyping to PCBA/SMT, electronics integration and assembly, supported by in-house quality control systems.
Positioning within global supply chain shifts
Mirana said it aims to benefit from global brands diversifying operations under the China-plus-one strategy, with India emerging as a manufacturing base. The company said its Make-in-India setup positions it to service global customers. Exports to the United States currently account for about 40 per cent of its total demand. Mirana is also in discussions with distributors in the Middle East and Africa.
Investor perspective and market outlook
Arkam Ventures Managing Director Bala Srinivasa said Mirana’s control over design, tooling, electronics and assembly supports sourcing control and shorter lead times. He said this positions the company to participate in shifts in global toy supply chains.The tech toys segment in India was valued at $2.14 billion in 2024 and is projected to reach $6.95 billion by 2034 at a CAGR of 12.5 per cent.
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