Founded by Sharad Arora and Nitesh Jain, Bengaluru-based Ethera positions itself as a lab grown jewellery brand for the modern Indian woman.Ethera, a lab-grown diamond jewellery brand, has raised ₹25 crore from Bluestone.
The new capital will be used to expand the company’s retail presence, boost design and tech capabilities and support brand awareness initiatives.
The company started a little more than a year ago and already has five stores in the cities of Bengaluru and Delhi. It claimed that multiple new locations will go live in the next few weeks.
“Everything we’re building at Ethera starts from first principles: understanding the customer, the category and the long-term opportunity. That clarity is shaping Ethera into a brand defined by strong design, transparent values and a consistent experience across channels. BlueStone’s strategic backing strengthens our ability to expand our retail presence, deepen our supply-chain capabilities and build the operational backbone needed for the scale ahead,” said co-founder Sharad Arora.
Founded by Arora and Nitesh Jain, Bengaluru-based Ethera positions itself as a lab grown jewellery brand for the modern Indian woman.
“Jewellery today is a powerful form of self-expression, and women are increasingly choosing pieces that reflect their individuality and life journeys. At Ethera, our focus has always been on design, quality, craftsmanship, and consistency,” said Jain.
The lab grown diamond market in India has taken off in recent years with several homegrown companies and startups jumping on the bandwagon.
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