Founded in 2020 by Richa Sharma and Nischal Kandula, CURRYiT offers clean-label instant wet masalas, ready-to-cook curries and biryani mixes designed to simplify everyday Indian cooking. D2C food brand CURRYiT has raised ₹1.5 crore from Mohit Yadav, co-founder of Minimalist, on Shark Tank India, valuing the company at ₹45 crore.
Founded in 2020 by Richa Sharma and Nischal Kandula, CURRYiT offers clean-label instant wet masalas, ready-to-cook curries and biryani mixes designed to simplify everyday Indian cooking.
The brand currently sells over 40 SKUs, including curry pastes, Hyderabadi biryani paste, ginger garlic paste and preservative-free soups.
“We met hundreds of consumers and one thing was clear – people want to cook. They want real flavours. What they don’t have is the time, resources, or inherited skill set to manage the complexity that traditional Indian cooking demands. CURRYiT is built to bring cooking into the modern world,” the founders said.
The company said it uses autoclave technology with multi-layer vacuum-sealed packaging to achieve a 12-month shelf life without preservatives.
“There is immense potential in optimizing taste through a health-first lens…By closing the deal at a 45 Cr valuation, we are betting on the belief that authenticity doesn’t have to be sacrificed for health,” said Mohit Tandon.
CURRYiT said it plans to expand across quick commerce and D2C channels while evaluating international markets including the US, Middle East, Singapore, Hong Kong, Canada, the UK and Germany in 2026.
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