The startup’s core product, Cell, is an AI agent that connects to existing insurance systems, including broker management systems.AI startup General Magic has raised $7.2 million in seed round led by Radical Ventures, with participation from a16z Speedrun and angel investors.
Existing backers include Radical Ventures, a16z Speedrun and Comma Capital, alongside operators including Aidan Gomez, CEO of Cohere, and the executive team at Braze, including Chief Product Officer Kevin Wang and SVP of Growth Spencer Burke.
The company has raised $8.4 million to date.
The startup builds AI agents designed to automate routine coordination work across insurance workflows, including answering customer queries, collecting documents and following up during claims processes.
“Our agents handle the routine work that slows teams down, while giving insurance leaders real visibility into what customers are asking, where they are getting stuck, and how they are feeling. When that engagement and data flow directly into core systems, teams move faster and customers feel genuinely supported,” said Jai Mansukhani, co-founder and president of General Magic.
The startup’s core product, Cell, is an AI agent that connects to existing insurance systems, including broker management systems.
“By building a reasoning layer that sits on top of existing systems of record, the General Magic team is unlocking a massive amount of trapped value. This is how the Fortune 500 becomes AI-native. Not by rebuilding from scratch, but by bridging the gap between old data and new intelligence,” said Sanjana Basu, partner at Radical Ventures.
General Magic was founded by Anthony Azrak and Jai Mansukhani, who previously built and sold AI products into legacy industries.
In early rollouts with large personal lines insurers, the company said it reduced quote generation and finalisation time from roughly 30 minutes to about three minutes by automating routine tasks.
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