Founded by Garg, Twisha Gupta and Sonaal Goel, Salty is a new-age lifestyle brand that is driven by internet trends such as those of micro-communities and is meant for the newer generation.D2C lifestyle startup Salty has raised ₹30.1 crore in a funding round led by MG Investment, with participation from existing investors including Anicut Capital, All In Capital, and JK Group.
Other angel investors also joined the cap table.
The fresh funds will help Salty deepen presence across newer categories such as watches and sunglasses, strengthen its core team, widen reach across online platforms, build its first offline store and focus more on brand marketing.
“We have always believed that accessories are a language, a way to express mood, identity, rebellion, humour and India was waiting for a brand that didn’t dilute that. The response to our newer categories has shown us that the Salty universe is only getting bigger,” said co-founder Kanishka Garg.
Founded by Garg, Twisha Gupta and Sonaal Goel, Salty is a new-age lifestyle brand that is driven by internet trends such as those of micro-communities and is meant for the newer generation.
“From day one, Salty has been about building a brand that feels personal, honest and unapologetically expressive. This raise allows us to invest further in design, craftsmanship and category expansion, while staying rooted in the emotional connection that defines the brand,” said Goel.
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