Founded in 2017 by Bagaria and Rithish Kumar, Pee Safe offers products across toilet hygiene, feminine and intimate hygiene, personal care, grooming, and wellness. The company said it has an annual revenue run rate of ₹150 crore and is profitable.Pee Safe, a women’s hygiene and wellness brand, has raised about $32 million in a Series C funding round from OrbiMed.
The newly raised funds will be used to expand the company’s offline retail network, boost brand marketing efforts, and expand faster across quick commerce and other marketplaces.
“Pee Safe was founded to address a deeply underserved women’s health category and challenge long-standing taboos,” said Vikas Bagaria, founder, Pee Safe. “That focus has translated into a business built on strong fundamentals, and our ability to scale profitably reflects a disciplined, long-term approach.
Founded in 2017 by Bagaria and Rithish Kumar, Pee Safe offers products across toilet hygiene, feminine and intimate hygiene, personal care, grooming, and wellness. The company said it has an annual revenue run rate of ₹150 crore and is profitable.
OrbiMed is a global healthcare private equity firm managing about $20 billion across public and private company investments worldwide. It has previously invested in Ayurveda wellness brand Kapiva.
“Pee Safe has built a differentiated brand with strong consumer loyalty in large categories. We are very excited to work with the Pee Safe team towards the next phase of growth,” said Dr. Sunny Sharma, senior managing director, OrbiMed Asia.
Dr. Sharma and Sumona Chakraborty of OrbiMed are also joining the Pee Safe board.
“OrbiMed’s deep expertise in scaling consumer healthcare brands strengthens our ability to build a robust, omni-channel growth engine,” said co-founder Kumar.
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