One will also house Bold, a talent management unit, and Campaygn, a proprietary data platform intended to streamline performance and reporting across projects.Global influencer marketing firm Ykone on Tuesday said it was merging with Paris-based creative production house Mirror Mirror to form a new integrated company called One.
The move consolidates Ykone’s Indian operations, which include BarCode, acquired in 2024, under a broader global structure aimed at unifying strategy, production, and execution across markets.
The combined organisation houses more than 400 employees across 20 cities and reports revenue of $150 million.
“India is a market of immense strategic importance, and by integrating Mirror Mirror’s world-class creative and production talent, we are empowering our Indian team to deliver unparalleled brand experiences,” Olivier Billon, founder of Ykone.
One will also house Bold, a talent management unit, and Campaygn, a proprietary data platform intended to streamline performance and reporting across projects.
“We share the conviction that an integrated approach combining influencer strategy, production and events is now essential to serve brands on a global scale. This alliance gives us the means to accelerate, innovate and support our talents in new territories.” said Juliette Lambert, founder of Mirror Mirror.
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