Earthful, a plant-based nutrition brand, has secured ₹26 crore in a Pre-Series A funding round. Fireside Ventures and V3 Ventures led the investment. Plant-based nutrition brand Earthful has raised ₹26 crore in a Pre-Series A funding round led by Fireside Ventures and V3 Ventures.
Atrium Angels also participated in the round.
The fresh capital will be used to strengthen product innovation, expand omnichannel presence, and scale teams across Hyderabad and Mumbai, it said in a statement on Wednesday.
“Sudha and I started Earthful to challenge the unclean nutrition industry which was harming consumers rather than doing good. With this investment, we want to expand our portfolio, grow deeper into Bharat and build a movement where people know that their nutrition shouldn’t be intimidating, and should have nothing, but nature in it!” said Veda Gogineni, Co founder, Earthful.
Founded by sister duo and IIT alumni Veda Gogineni and Sudha Gogineni, the startup focuses on natural, clean-label nutrition with a strong emphasis on women’s health, particularly menopausal wellness.
Its product portfolio also includes plant-based protein made with 6–7 core ingredients and targeted solutions for skin, hair and sleep.
“I’ve known Earthful’s story since 2021. I believe India is going through an important moment in preventive supplements, and what drew us to Earthful was their pursuit of honest nutrition – simple labels, transparent formulations, and a mission rooted in Nothing but Nature,” said Arjun Vaidya, Co-founder, V3 ventures.
Over the past two years, Earthful has built a customer base of over 2 lakh consumers, driven by repeat purchases and organic growth. Its current offerings span daily multivitamins across age groups, multi-flavoured plant protein, and condition-specific nutrition products.
The firm previously raised $1 million from angels and family offices.
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