New Delhi: Fashion and lifestyle brand Superdry has introduced its new performance-wear category, Superdry Sport, in the Indian market as it looks to tap the country’s growing demand for technical activewear, it said in a media release on Monday.
The launch marks the brand’s expansion into performance-focused apparel, with products designed for running, functional training and other recreational fitness activities that are gaining traction among urban consumers.
The new category will be retailed through Superdry’s existing network operated by Reliance Brands Ltd (RBL), which holds a 76% stake in the brand’s IP for India, Sri Lanka and Bangladesh. Superdry currently has over 200 points of sale across 50 Indian cities, supported by a nationwide e-commerce presence.
The company expects the new performance range to strengthen its position in India’s fast-growing premium activewear segment.
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