SuperYou, a D2C brand backed by actor Ranveer Singh, has secured ₹63 crore in a new funding round. Ranveer Singh-owned D2C brand SuperYou has raised ₹63 crore in a funding round backed by existing investors Rainmatter by Zerodha and Gruhas Collective Consumer Fund, along with new investor V3 Ventures.
“Funding doesn’t define a company. But it does give some validation to the direction you’re running in. The raise isn’t a celebration of capital – it’s a reminder to double down on what got us here in the first place: Relentless execution!,” said Nikunj Biyani, founder of SuperYou, in a LinkedIn post.
The brand said it surpassed ₹100 crore in revenue last month and expects to clock ₹500 crore in revenue over the next five years.
Biyani brings over a decade of experience in the FMCG sector, having worked across categories including snacks, dairy, and beverages with both Indian and global brands.
“India is living through a protein tsunami. SuperYou is at the centre of this tsunami. I have met 100s of FMCG companies – but I haven’t seen a story like this. It’s from 0 to ₹150 Cr+ ARR in 1 year and changed the way the whole generation consumes protein,” said Arjun Vaidya, co-founder at V3 Ventures.
Founded in 2024, SuperYou operates in the protein-focused snacking segment, offering products such as yeast-fermented protein wafers and multigrain chips, offering healthier snack alternatives for Indian consumers.
India’s protein market has seen a surge of companies in the recent past, buoyed by changing consumer behaviour and a push towards healthier foods. Some other companies in the space include the likes of The Whole Truth Foods and Yoga Bar.
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