Petcare startup Supertails has raised $30 million in a round led by Singapore-based investment firm Venturi Partners with participation from Nippon India Alternative Investments, Titan Capital, and existing investors Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital.
The Bengaluru-based company plans to use the funds to strengthen its end-to-end pet care ecosystem and expand its services to new geographies, cofounder Vineet Khanna said.
“As we plan to expand our services, it would mean spending more on infrastructure to make quick delivery accessible to more users, building more clinics beyond Bengaluru, and investing in our tech to make our app more personalised,” Khanna told ET.
ET reported last November that Supertails was in talks to raise capital in a round led by Venturi Partners, with participation from existing backers.
Supertails has physical clinics and also offers at-home veterinary services and home delivery of petcare products.
The company launched its 30-minute quick commerce service in Bengaluru last November, offering over 30,000 stock keeping units (SKUs), and plans to expand to other metros in the coming months.
“The idea was to create the Supertails ecosystem in one city first and then recreate it in others,” said Khanna. “We have our quick delivery service in Bengaluru along with four clinics. By the end of March, we’ll have close to 10 in the city.”
Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna — former senior executives at meat delivery startup Licious — Supertails also offers pet toys, home-style pet meals, pet essentials, and more on its website and app.
In February 2024, ET reported that Supertails had raised $15 million in equity funding led by RPSG Capital Ventures. So far, the startup has raised about $56 million.
Commenting on the funding, Sarvesh Nevatia, managing director, Venturi Partners, said, “Globally, successful pet care platforms like Chewy have shown that the category is built on trust, repeat transactions, and deep customer engagement. In India, this evolution is just beginning. What stood out with Supertails was its customer-first approach, strong execution capabilities, and steady improvement in business fundamentals.”
The funding comes at a time when the petcare industry in India is expanding rapidly after demand peaked in the post-Covid world. In November 2025, Reliance Consumer Products, the FMCG arm of Reliance Industries, entered the country’s growing petcare market with the launch of Waggies. In May, Swiss food giant Nestle picked up a minority stake in Bengaluru-based Drools.
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