The realignment in the electric two-wheeler segment comes amid Ola Electric facing operational challenges and customer complaints around service turnaround times and delivery consistency.India’s electric two-wheeler market witnessed a sharp realignment in 2025, with last year’s leader Ola Electric seeing its market share drop by more than 50 per cent, even as rivals TVS Motor, Bajaj Auto, Ather Energy, and Hero MotoCorp gained ground.
Ola Electric’s share fell from 36.7 per cent in 2024 to 16.1 per cent in 2025, with the company selling 1,96,767 vehicles during the year, despite overall retail momentum in the segment picking up, according to data from the government-run Vahan portal.
Legacy manufacturers, aided by large distribution networks, stronger after-sales support, and a broader product lineup steadily closed the gap. The year proved challenging for several electric vehicle makers in general amid disruptions in the availability of heavy rare earth metals, driven by geopolitical tensions involving China, which added pressure on supply chains and costs.
TVS Motor emerged the market leader in 2025 with a 24.2 per cent share, selling 2,95,315 units during the year, followed by Bajaj Auto with 21.9 per cent. “There will be a lot more competition in the electric two-wheeler space, not just in scooters but also in motorcycles,” said VG Ramakrishnan, managing partner at Avanteum Advisors LLP, adding that incumbent manufacturers are now fully leveraging their scale, brand recall, and service reach.
Queries sent to the companies did not elicit any responses as of press time. The realignment in the electric two-wheeler segment comes amid Ola Electric facing operational challenges and customer complaints around service turnaround times and delivery consistency.
Ather Energy, widely seen as Ola Electric’s closest rival, boosted its sales majorly through the mass-market Rizta scooter, taking its market share to 16.2 per cent in 2025 from 11.3 per cent in the previous year. Hero MotoCorp also made notable inroads, expanding its share to 8.8 per cent in 2025 from 3.9 per cent a year earlier, driven by rising traction for its Vida electric two-wheeler range. The shift became more pronounced towards the end of the year.
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