Nitro Commerce and GetVantage have launched a ₹100 crore Embedded Growth Capital Programme to support MSMEs and digital-first brands. Artificial intelligence (AI)-led MarTech firm Nitro Commerce has partnered with GetVantage to launch a ₹100 crore Embedded Growth Capital Programme to support MSMEs and digital-first brands.
Under the programme, GetVantage has committed ₹100 crore in non-dilutive growth capital for businesses referred by Nitro Commerce.
“This partnership allows founders to grow without dilution and gives them a smarter and more predictable path to long-term success,” said Umair Mohammed, founder & CEO of Nitro Commerce.
The joint effort will combine Nitro Commerce’s AI-led marketing and performance optimisation tools with GetVantage’s revenue- and cash-flow-based financing, providing faster access to capital for marketing and expansion.
The partnership primarily addresses working capital hurdles faced by D2C brands as they scale customer acquisition and fulfil rising demand.
By embedding capital right where businesses need it, we enable founders to scale their marketing, expand their reach, and unlock their true potential. This combination of seamless financing and growth support is exactly what will power the brands riding India’s once-in-a-lifetime growth story,” added Bhavik Vasa, Founder at GetVantage.
The companies said a pilot phase ahead of the launch has shown positive results, with participating brands reporting improved return on ad spend and faster access to capital for inventory cycles. Few brands in the pilot included Ninja Labs, Babaji Ki Booti, GoodVeda and Tennis Outlet.
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