Founded by Anurag Sheth and Mohit Sheth, For Real allows brands to liquidate excess inventory through a channel separate from their primary sales platforms.Online factory outlet marketplace For Real has raised ₹3.2 crore in a pre-seed funding round led by Titan Capital.
The new funds will be used to build and scale the company’s technology platform and support early user acquisition.
“For Real is India’s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We’re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory for months or dilute their primary channels,” said Anurag Sheth, CEO and co-founder, For Real.
The platform is designed to offer brands a predictable route for clearing unsold inventory, while providing consumers access to branded products through a value-focused discovery experience.
“We have backed Anurag and Mohit because they have a clear understanding of a real and persistent problem brands face with excess inventory. As the industry evolves, their clarity of thinking and disciplined approach to solving this problem gives us confidence in For Real’s long-term potential,” said a Titan Capital spokesperson.
Most existing e-commerce marketplaces are optimised for fresh inventory and predictable replenishment cycles, whereas liquidation inventory is characterised by a long tail of styles with limited quantities.
Founded by Anurag Sheth and Mohit Sheth, For Real allows brands to liquidate excess inventory through a channel separate from their primary sales platforms.
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