The investment, part of Bartronics’ Project Avio Agritech, strengthens its presence across the fresh produce value chain, spanning aggregation, processing and trade. Bartronics India Ltd has received board approval to acquire a 51 per cent stake in AYOU, the fresh produce brand operated by Shree NagaNarasimha Pvt Ltd (SNN), marking the company’s formal entry into organised agri trade.
The investment, part of Bartronics’ Project Avio Agritech, strengthens its presence across the fresh produce value chain, spanning aggregation, processing and trade. AYOU aggregates fruits and vegetables directly from farmers, farmer producer organisations (FPOs), mandis and collection centres, undertakes grading and processing, and supplies organised quick commerce and modern retail platforms.
“AYOU brings an established operating platform with strong off-take relationships across quick commerce and modern retail. It allows us to scale alongside an existing demand base today while building capabilities in aggregation, value addition, exports and agri-commerce over time.”, said Mr N. Vidhya Sagar Reddy, MD of Bartronics India Ltd
AYOU currently supplies players such as Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart and More Retail. The Bengaluru-based company operates a 6,000 sq. ft. processing and grading facility with a capacity of up to 900 tonnes per month, supported by sourcing hubs and collection centres across multiple agricultural belts.
According to the company, while demand from organised buyers has remained strong, AYOU’s expansion has been constrained by working capital and scale limitations. Bartronics’ investment is expected to support higher aggregation volumes, expansion of processing capacity and improved trade cycles, along with the addition of new SKUs and higher-margin processing-led categories.
AYOU is led by co-founders K Ramagopal and Anand Kumar. With this investment, Bartronics said it has moved from strategy articulation to on-ground execution under Project Avio Agritech, creating a scalable base across organised fresh produce, processing and agri trade.
Bartronics and AYOU are also jointly evaluating export opportunities, with Dubai being assessed as a potential base for agri exports, particularly for premium fruits and vegetables.
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